Support Small Business This Christmas

Atom Radio Launches “People Over Profit” Campaign, Offering Free Airtime to Support Small, Independent Businesses This Christmas

Atom Radio, a station for Slough, Windsor, Maidenhead and surrounding areas, committed to community engagement, today announces a major new initiative to support independent businesses this holiday season. Under the theme “Support Small This Christmas: People Over Profit,” the station is offering completely free, unlimited promotional airtime to any local small, independent business offering products or services.

The campaign is a direct challenge to the growing trend of corporate spending dominating the holiday market. Atom Radio is leveraging its platform to ensure listeners’ money actively supports local economies and individual entrepreneurs, rather than disappearing into large corporate profit pools.

“The small business owner is the heartbeat of the community,” said Mark Denholm. “When you shop small, your money goes directly to someone passionate about their craft—it pays for their child’s dance lessons or fixes their family car. You deal with an individual, not a random person in a call centre. This Christmas, we want to shift the narrative back to quality, personalised service, and community impact.”

Small businesses are often the source of unique, high-quality, and handmade products that large corporations simply do not offer. This initiative provides a crucial platform for these unique offerings to reach thousands of listeners who prioritise personalisation and customisation. Whether your small business offers artisan goods, specialised services, or unique custom products, Atom Radio is ready to help you gain visibility at zero cost.

Local small businesses are invited to submit their information immediately to secure their spot on the airwaves throughout the Christmas season. To apply for free promotion, businesses must submit:

A brief description of the business and the product or service offered, their website and contact details for customers.

Please send all submissions to: onair@atomradio.co.uk

About Atom Radio
Atom Radio is a community-focused independent radio station dedicated to playing music you want to hear and supporting the local community. You can download the Atom Radio app free today from the App Store or Google play and get listening.

We have music all day long, local travel news week day mornings and afternoons, local national and world news, weather, entertainment and sports updates.