Why We Have Favourites: The Theory Behind What We Love
Why do we love certain songs, TV shows, foods, or even people more than others? Why do some movies never get old while others fade from memory? Psychologists, neuroscientists, and behavioural researchers have spent decades trying to answer this question—and while there’s no single formula, there are fascinating theories that explain how our favourites are formed. 1. Early Exposure Shapes Our Preferences One of the most powerful factors is what […]